Do's & Dont's for Franchisors

DO’s & DONT's Before and After Franchising : 

• DONT make decisions out of a sense of obligation, Remember this is a long-term commitment.
• DO look for people with the qualities and commitment to implement to look after customers and help build brand.
• DO look for seriousness and commitment while choosing the franchisees as they will represent your brand.
• DO Interview your Franchisees
• DO Get A Good Lawyer (and Accountant).
• DON’T assume, check the accurate financial position of the franchisee
• Do Evaluate the prospective franchisees – Assess the potential strength and weaknesses of the franchisee.
• DON’T look for investors, look for entrepreneurs

• DO Periodic Trainings.
• DO Communicate More
• DO Extend Support to your franchisees from time to time
• DO Improve relations with your franchisee
• DO Regular Meetings.

• Make sure  you afford the time and money to build the business
• Make sure you have the  Capital available to progress the business

• Prepare promotional literature to attract potential franchisees.
• Arrange for adequate Training facilities for your franchisees
• Prepare a training manual
• Create an operational manual
• Put in place a central management team
• Purchase your stock and equipment
• Advertise your franchise network

• Contact a Franchise Consultant!
• Contact a Franchise Solicitor!
• Draw up a franchise Contract !
• Register your trade marks and trade name !

• Make your products competitive
• Make your products/services distinctive

• Do a  pilot operation
• How long has this operation been up and running?
• Test your products and services in as many locations

• Ensure you have enough  field-support staff .
• Do you have a system in place to monitor franchisee performance?
• Have you prepared a strategy for local and national advertising?
• Will you be producing a newsletter?