Clixflix is India’s 1st Organised DVD/VCD Rental Club. Launched in 2004 with the 1st online model in India, Clixflix now operates the first of its kind hybrid model – largely classified into offline and online. The offline model encompasses STORES, the TELEPHONE and MOBILE while the online model would largely operate through the INTERNET which includes physical delivery of DVDs & VCDs.

Clixflix owns and operates 6 stores in Mumbai, Thane and Navi Mumbai. The company also operates a dedicated Call-In Member handling facility in Mumbai for its 15,000+ members, a dedicated sms platform and a user inter-phase dynamic website

In the now emerging home video industry the scene is changing. Buoyed by the sharp decline of DVD/VCD player prices, the speedy release of content on home video after the initial ‘theatrical window’ - in some cases the simultaneous release of theatrical and home video releases, the direct-to-video releases, the exclusive window for some rentals over retail sell through, the immense influx of content, and the introduction of new technologies, the opportunity lies in making available diverse original content to the current 11 million (expected to be 66 million by 2010) DVD households at a compelling price in a convenient manner.

The movie rental industry has ‘come full circle’ from pure ‘brick and mortar model’ rentals to the pure ‘online model’ rentals to the now more generally and widely accepted ‘hybrid model’ rentals. Whatever the models, CONTENT AGGREGATION & DISTRIBUTION remains the heart of the business.

More mature markets of the West (like the US) have grown since the early eighties, pioneered by the likes of Blockbuster (5100 stores including franchisees), Movie Gallery & Hollywood Video (4700 stores).