Fishtro, an entrepreneurial venture into an uncharted territory, started research in the year 2007 and two years later opened its first restaurant in Pune.
A pioneer in its category, Fishtro is a quick service restaurant chain which focused on serving seafood and fish products. Fishtro aims at changing the way sea food is perceived & consumed in the Indian subcontinent.
Fistro’s core research team had to focus on overcoming the inherent challenges associated with fish and seafood industries’ lack of infrastructural support and consumer perceptual issues like fish odour, fish bones, hygiene concerns and the overall perception that seafood is expensive.
The result: Fistro’s products are healthy, odorless, boneless, standardized, are value for money and are served in your next-door friendly restaurant – through the year.
Innovation at every step and empathy towards everyone is the heart of Fistro’s culture. The same values have helped Fishtro develop in-house technologies like FTC (frozen-to-cook without any loss in quality and taste of the products) in seafood segment. Fishtro is an active member and contributes to the global open source software technology movement for restaurant and food industry.
All the recipies of Fishtro are original , research driven and have been developed by in-house food technologists and chefs.
To further enhance customer experience, Fishtro has developed a Tablet based QRCFS technology – (Quick Realtime Customer Feedback System) which leverages tablets, twitter and facebook platforms. More than 50,000 feedbacks were generated within a year using this technology that has helped Fishtro in further improvising the concept.
Fishtro has grown from a 3-member team to a 80-member team in less than 2 years. Sales have increased 400 % and Fishtro has grown from a single restaurant to four in numbers. Over 200,000 consumers have tasted and appreciated the concept of Fistro’s and its delicious menu.
With a target of 500 outlets and a pan India presence- Fistro’s aims at growing rapidly in coming future - to become pervasive and a permanent feature of our ever evolving cultural landscape.
|Date Commenced Operations||:||2009|
|Date Commenced Frachising / Distribution||:||2010|
|Are you looking for Franchise?|
|Master / Multi Units|
|Are you looking for Trade Partners (Dealers, Distributors, MBOs, Retailers)?|
|What areas are available for Unit franchise?||:||International
|Where are you looking for expansion?|
|How much working capital is required in franchise addition to this||:|
|Is there exclusive territorial rights
given to a unit franchise?
|Are any performance guarantees
given to unit franchisees?
|What is the anticipated percentage return on investment?||:||30% p.a.|
|What is the likely pay back period of capital for a unit franchise?||:||four years or less|
|Are there other investment
|What type of property is required for this franchise opportunity?||:||restaurant|
|Floor area requirement||:||300 sq. ft. in a food court and 800-1200 in stand alone high street locations|
|Preferred location of unit franchised outlet:?||:||any location with footfall of 5000+ every day|
|Do you currently have detailed Operating Manuals for franchisees?||:||Yes|
|Where is the franchisee training done?||:||At franchisee location or Pune|
|Is field assistance available for franchisees?||:||Yes|
|Will someone from Head Office assist me when I open my franchise?||:||Yes|
|What IT systems do you presently have that will be included in the franchise?||:||Yes|
|Do you have a standard Franchise Agreement?||:||Yes|
|How long is the franchise term for?||:||9|
|Is the term renewable?||:||Yes|