Industry Overview
Franchising has been rampant in India for more than a decade now. Over these years it has been gone through manifold changes and so have the views of the franchisors on different parameters. Keeping that in mind, let us first discuss the key economic indicators that influence the growth prospects of a Franchisor.

1. What has been the current overall economic conditions vis-à-vis the last 6 months?

2. What are your expectations for overall economic conditions for the next 6 months?

3. What has been the current industry’s performance in which you serve vis-à-vis in the last 6 months?

4. What are your expectations from your industry performance in the coming 6 months?

5. What is the current level performance of your firm/brand in the last 6 months?

6. How do you expect your firm/brand to perform in the next 6 months?

Franchisor’s Confidence Indicators

Let us now look at the smaller picture. Below are the factors that greatly manifest the confidence of a franchisor in this particular industry.

1. What has been the availability level of suitable & well trained potential franchisees?

2. What is your opinion on the availability of good location? Has it become…

3. Has the inflow of cash in terms of royalty or revenue generation become…

4. What has been the effect (positive/negative) on your brand image/reputation?

5. How has been the marketing/advertising cost/per franchisee?

6. What have been the franchisor’s growth prospects?