Brownie Xpress to spread its wings across India

Last updated : June 04, 2010 15:40 IST

The master chef’s original brownie recipe, Brownie Xpress, is all set to expand its brand across India via franchising. The company has leveraged the expertise of Francorp to roll out its pan-India expansion plans successfully. Started in 2001, the company is known for offering a range of delicious brownies, chocolate cups, ice creams and shakes. Brownie Xpress has a unique concept that facilitates easy start-up and low investment. It provides opportunities to aspiring entrepreneurs via retailing, affiliate partnership and franchising. Brownie Xpress caters to corporates and households across Chennai, Bengaluru, Kolkata, Hyderabad and Delhi. Its products, having struck a right chord with consumers in Bengaluru, have been a runaway hit. To leverage the goodwill garnered in that market, Brownie Xpress intends to start its franchise operations from southern region of India, followed by the northern part.

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