R the Spa to be a solo brand
Last updated : June 04, 2010 15:39 IST
Radisson Hotels has decided to market its spa, R the Spa, as a solo brand. This move has come as an inspiration, driven by the success of The Great Kabab Factory (TGKF), which was moved out of the hotel and expanded through franchising.
AB Hotels Ltd (owner of Radisson Delhi) owns the TGKF brand, which is franchised by RHW Hotel Management Services. TGKF had tasted success when it was expanded via franchise route. In its three-year journey, TGKF has opened 18 outlets in India and six abroad.
