Midway Cafe India - World's No.1 Food Franchise Company


Business Details

About Us:


WHERE GREAT FOOD AND GREAT FRIENDS COME TOGETHER!!


"People, Planet & Plate" is how MidWay Cafe describes its commitment to provide the guests with nutritious, high-quality and responsibly sourced food. Protect the natural environment support and develop our employees and give back to our communities-It's our definition of corporate citizenship.


Midway Café is a Multi cuisine restaurant which serves Italian, Mexican, American, Continental, Chinese, Indian Food.


Midway Cafe is an international brand which is from America, Washington, founded in 1987. We are running 12 Restaurant in America and Now Midway Cafe Launchs its Operations in India From Mumbai. We are appointing Franchise in Pan India and have Two Regional Offices in India- One is In Delhi NCR and other one is in Mumbai . 


Midway Cafe will launch its all Indian Restaurant / Cafe in July Month 2019 with Minimum 15 Restarant. We have already signed 8 Franchise Agreements In INDIA . We aim to appoint Minimum 1000 Franchise outlet By 2021. 


It’s time for you to be the part of one of the fastest growing franchise business in India. Since its inception in 1999, ‘MIDWAY CAFE has experienced phenomenal growth and it owes its success to the Franchise Partners who bring the energy to the market and work together as a team.


We know that life is better together and everyone is elated when they’re with family, whether it’s immediate family, extended family, or a family of friends.  That’s why we treat everyone who walks through our doors like part of our family, sharing the food  with the people we love, and spending the time together.


MWC is the modern gathering place where food and beer lovers unite. Tap in to great food, classic rock and an endless fleet of tap handles featuring the World’s best craft beers and imports. We serve a wide range of guest occasions. We are focused on culinary innovation and execution, delivering attentive service to every guest and creating an inviting and engaging atmosphere inside our restaurants.


Vission/ Mission


Today, everything we do is rooted in our mission to be financially successful through great people consistently delivering outstanding food, drinks and service in an inviting atmosphere, making every guest loyal. Great things in business are never done by one person, rather by a team.


Our Franchisees for us is the same team of people who are supporting us and counting on us in MIDWAY CAFE expansion for PAN INDIA. 


Being a new venture in Industry, Success wouldn't be possible without our Franchisees Alliances. Their contribution means a lot to us. We believe in that "Most good Associations are built on Mutual Trust & Respect". So give an opportunity to One Bite for becoming the successful Franchisee with Low Investment & Huge Returns.


Our Values 


We believe our values and culture help our team members learn, thrive and grow. In fact, we believe our culture gives our company a competitive advantage. Our values have been forged over a 70-plus-year history. We look to these values -



  • Inclusion & Diversity

  • Respect & Caring

  • Always Learning

  • Always Teaching

  • Integrity & Fairness

  • Teamwork

  • Excellence

  • Being of Service - as we work to fulfill our mission.


MIDWAY CAFE FRANCHISE IN INDIA 


NOT JUST FRANCHISE PEOPLE, RESTAURANT PEOPLE


Start your own Restaurant Franchise in India with Lowest Investments and Higher Returns with midway cafe. Our franchisees enter the marketplace with a unique offering and do not have to compete against players in the pizza, sub, burger, etc. categories for real estate or customers. Midway cafe has currently given out over 30 Franchises, and covers well-nigh a Lakh Sqft of retail space in all.


All the Midway cafes are doing well with a wide customer base and healthy revenues. Some of our franchisee and business partners have invested in more than one Midway cafe restaurant, purely based on their encouraging experience and immense faith in our brand. We welcome strategic alliances with any Governmental or Private, individual or institution with the similar vision, hunger for growth and a sound investment potential. A typical Midway cafe restaurant can be successfully operated in approx. 500 sq.ft. Area in Tier-1 & Tier-2 cities. An irresistible menu.


There are still great opportunities to bring a Midway Cafe to your neighborhood. Be the next to bring great tastes to a fast-growing group of loyal neighbors and friends. From site selection through grand opening, our team is with you every step of the way. Midway cafe is still the biggest franchise player in its category, creating an ideal opportunity for highly qualified franchise operators to engage with our brand.


OUR FOCUS IS ON SELLING FOOD.


While partnering with franchisees increases growth, we know that is not the real key to our success. The real key is our food. It's the wide variety of delicious flavors at Midway cafe that bring new customers in and bring loyal customers back. We see it every day in our own restaurants. And our franchisees benefit from that single-minded focus.


WHY MIDWAY’S FRANCHISE ?



  • Reduced Cost Of Investment-Get in touch with us to know about the lower cost of investments (compared to industry standards)

  • Proven Higher Return Of Investment-Starting a franchise with Hyper presents an opportunity to increase your investment in a systematic and manner.

  • Special Training Offered-Special training offered to recruits from our industry experts who are well-versed in Retail line.

  • Don't Worry About MArketing-Our core team will take care of that


BRAND VALUE:


Midway has grown from 1 Cafe to 34 Cafe by building our brand over the past 19 years. Now we are inviting you to be part of this success story.



  1. Established brand

  2. Low franchise fee

  3. Site location assistance

  4. Thorough training in management, operations & marketing

  5. Protected territories

  6. High purchasing power to avoid over-paying for goods

  7. Quality products in our restaurants

  8. Six revenue streams

  9. Ongoing support from our home office

  10. Multi-unit development deals available


We've successfully built and aggressively continue to build company restaurants as long-term investments in our operating model. Even so, Midway cafe is still the biggest franchise player in its category, creating an ideal opportunity for highly qualified franchise operators to engage with our brand.


We have franchise and expansion opportunities in high-profile markets across the India. Here’s what we’re looking for in our franchisees:



  1. Interest in developing multiple cafes in a market or combination of markets

  2. Relevant multi-unit restaurant/retail experience in market to be developed

  3. Demonstrated real estate expertise in market

  4. Existing infrastructure in place

  5. Strong cultural fit

  6. History of community involvement

  7. Appreciation of great food

  8. Best-in-class operators within your current system

  9. Employer of choice within your current system


OUR FRANCHISE MODELS:-



  • FOFO MODELS ( Franchise Owned Franchise Operated)

  • FOCO MODELS ( Franchise Owned Company Operated) 

  • STATE FRANCHISE ( Franchise Owned Company Operated)


USPS OF BECOMING FRANCHISE PARTNER



  1. We are Giving more than 200 Tempting & Delicious varieties in our menu.

  2. Very Economic Investment with Good Returns.

  3. Break even time is 6 to 9 months, as Investment is less.

  4. Trained staff support for complete Two months and would be sending after also depending on the requirement.

  5. Pocket friendly menu to lure customers, Burgers staring from 31 and Pizzas starting from 61.

  6. We send the Surveyors to visit the properties short listed by you and will let you know the best as per our Brand's requirement.

  7. No wastage would be there, as we have the best Customised Inventory Maintainance software.

  8. No chef or skilled person would be required as we have to assemble Frozen Precooked material at the store level, so a fresh guy with a very minimal salary

  9. can also mug up things with in 15 to 20 days.

  10. Agreement tenure is for 5 years and the Royalty would be 10% on sales.


Franchise Models :


FOFO MODELS (Franchise Owned Franchise Operated )


Midway café ‘s focus is only on selling food. While partnering with franchisees increases growth, we know that is not the real key to our success. The real key is our food. It's the wide variety of delicious flavors at Midway cafe that brings new customers in and bring loyal customers back.


Candidate Profile :-



  • Demonstrates a passion for the Midway's brand

  • Understands the value of branded concepts with a proven business system

  • Previous or current experience in the restaurant and/or retail industry

  • Strong, marketing oriented company involved in food-related business

  • Access to appropriate real estate

  • Access to 10 to 20 lac for development and fees

  • Access to supply chain resources

  • Experience as a major brand restaurant/hospitality developer

  • Experience with Western level food safety & quality assurance systems

  • Ability to develop multiple sites 


Support:


With 90% of our restaurants operated by franchisees, Midway's is dedicated to help our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Midway's for support.


Midway's provides the following support to our domestic franchisees:



  • Field based real estate assistance to help identify ideal real estate

  • Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements, Management training

  • Midway's Project Manager will work with you, your architect and contractor to provide guidance on building your restaurant or café .

  • One copy of our Brand Standards Manual for each Midway's restaurant you operate for the length of the franchise agreement.

  • Continued menu evolution and systems innovation

  • Advertising support (e.g. POP, News Paper, TV, radio, digital, pamphlets , public relations)

  • Ongoing field support

  • Supply chain support 


Marketing - INNOVATIVE MARKETING OF CAFE:



  • Midway's is an iconic brand with 98% awareness in the World.

  • Midway 's as India’s first choice for breakfast all day, every day.

  • Midway 's has broad, demographic appeal across age, gender, race and income with a "come as you are" attitude.

  • Midway 's uses innovative, brand building advertising to stay relevant on TV, social media, radio and print.

  • The Midway 's brand continually reinvents itself to stay relevant

  • In the last 2 years, Midway 's Facebook fans went from 175,000 to over 700,000 

  • Advertising support (e.g. POP, print, TV, radio, digital, public relations)

  • Integrated marketing calendar

  • Company will give Advertisment in TV, News Paper , And Radio to Boost the sales of our Midway Cafe Franchise.

  • Company will give Advertisment in Pamphlates, Hoardings , And Digital and Social Media to Boost the sales of our Midway Cafe Franchise.


PRE-OPENING ACTIVITIES:



  • Midway's support team assists you as you prepare to open your store. A field marketing manager will provide guidance as you plan a Grand Opening campaign and local store marketing. Congratulations on opening your Midway 's restaurant! 


Training



  • Midway's provides a 3 month management training program for you and your managers (as applicable) that cover all aspects of operating and managing a Midway's restaurant. We also provide a New Restaurant Opening (NRO) training team that will assist in all areas of restaurant operations and in training your personnel.


We are committed to the support and success of our franchisees, so in addition to new restaurant and pre-opening training, we provide ongoing training through e-learning tools.



  • 1 months management training

  • 1 weeks pre-opening training and readiness

  • 1 weeks post opening support

  • Comprehensive focus on establishing your first restaurant as

  • Certified Training restaurant

  • Online training, manuals and best practices

  • Ongoing dedicated operational support 


With a flexible model and simple operating system, we have maintained our status as the front-runner in the Family Dining segment. 


Role of Franchise :-



  1. Franchise will pay Security Deposit Amount of Rs. 5000/- SFT

  2. Required a Shop on rent minimum 300 SFT to 3000 SFT.

  3. Company will do Interior according to company’s design.

  4. Company will pay Rent & Electricity bill of shop.

  5. Company will Purchase Products & Equipment’s .

  6. Franchise will Report or initiate corrective actions wherever required.

  7. Franchisee has to ensure that all its artists follow the same and customer satisfaction is high.

  8. Company will  pay the salary to all Employees.

  9. Company will hire and manage Employees.


Role of Company :-




  1. Company will assist Franchise in hiring & training of Employee.

  2. Company will appoint a Store Manager at company’s cost.

  3. Company will provide all the SOPs, Training & Manuals.

  4. Company will give Software to the Franchise.

  5. Company will invest in brand level marketing, digital & social marketing including Google marketing, Just Dial, Facebook.

  6. Company will Provide pamphlets , will give Tv Ad , Radio Ad, Magazine Ad, Hoardings , News Paper Advt ,   Glow Sign Board.

  7. Company will do Vendor Registration with all the vendors for All Brand Products.


































     FOFO and FOCO Model Midway Cafe Franchise Requirement: -



1



Area/Size of Shop/Cafe/Restaurent



300 Sqft To 5000 Sqft



2



Investment Cost (Interior, Products, Operation Cost)



Rs.4000/ Sqft



3



Franchise Fee



Rs.4,25,000/-



4



Software Fee



Rs. 1,25,000/ Per Logins



5



Agreement Time



5 Yers



Company will Charge Royality from FOFO MODELS: FOFO MODELS : 10% on total monthly sales


Company will Pay Commission to FOCO MODELS: FOCO MODELS : 20% on total monthly sales 
























               Midway Cafe India Franchise FOCO MODEL



1



Products



Italian, Mexican , American, Continental , Chinese, Indian Food, Shakes , Ice Creams , Coffee , Beer , Hard Drinks.



2



Company Support



TV Advertisement, News Paper Ad, Radio, Pamphlets, Hoardings, Social Media Ad, Cafe Manager , Hiring , Training, Staffing , Software , Sec , Sales Support



3



Income



*Approximate Rs. 5 to 15 Lac Per Month



 FOCO MODEL FRANCHISE - Requirement AND Investment Cost to take FOCO MODEL FRANCHISE 


















 Expense Type



 Amount



Method of Payment



Paid to who?



Franchise Fee



425,000 (Franchise Fee)



Cheque/DD



Midway Cafe



















 Security Deposit



 Amount



Method of Payment



Paid to who?



Security Deposit 



5000 (Per Sqft)



Cheque/DD



Midway Cafe



















Profit



 Amount



Method of Payment



Paid to who?



Income



1% Assured Income on Security Deposit Amount



Cheque/DD



Franchise Every Month 



















Income



20% Sales Commission per month on total monthly Sales 



Cheque/DD



Franchise Every Month


Income

Rent Rupees 60 / Square fee per month



Cheque/DD



Franchise Every Month 



Midway Cafe giving discount on GST Free Franchise Fee..



We are also giving FOFO MODEL Franchise in just Rupees 4,25,000/- , this fee is lowest franchise fee with no minimum royality charges from FOFO MODEL franchise apply now to get the franchise . 


Thanks and Regards


Midway Cafe Corporation


 


APPLY FOR FRANCHISE

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Investment Details

Date Commenced Operations : 1987
Date Commenced Frachising / Distribution : 2016
Are you looking for Franchise?
Unit
Area Investment Franchise/Brand Fee Royalty/Commission
Store Wise Rs. 10lac - Rs. 20lac 425000 -NA-
Master / Multi Units
Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission
Country Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
Region Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
State Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
City Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
Are you looking for Trade Partners (Dealers, Distributors, MBOs, Retailers)?
Types of Channels Investment Margin Area Requirement
-- -- -- --
What areas are available for Unit franchise? : State Wise
Where are you looking for expansion?    
North West East South Center Union Territories
              Is there exclusive territorial rights
              given to a unit franchise?
              : Yes
              Are any performance guarantees
              given to unit franchisees?
              : Yes
              What is the anticipated percentage return on investment? : 80
              What is the likely pay back period of capital for a unit franchise? : 6-10 Month
              Are there other investment
              requirements?
              : Running Capital

              Property Details

              What type of property is required for this franchise opportunity? : Commercial
              Floor area requirement : 300 - 1000
              Preferred location of unit franchised outlet:? : Ground Floor In Market

              Training

              Do you currently have detailed Operating Manuals for franchisees? : Yes
              Where is the franchisee training done? : Head Office
              Is field assistance available for franchisees? : Yes
              Will someone from Head Office assist me when I open my franchise? : Yes
              What IT systems do you presently have that will be included in the franchise? : Yes

              Other Details

              Do you have a standard Franchise Agreement? : Yes
              How long is the franchise term for? : Life
              Is the term renewable? : Yes