BIrla Jewels Limited

Business Details

"BJEWELZ" a premium jewellery retail brand by Birla Jewels Limited, aims at revolutionizing the Jewellery Retail Industry with its modern corporate approach and fine jewellery offering which is made affordable to the masses to suit all occasions with virtues of Trust, Transparency & Ethical business practices.

With well-evaluated statistics, BJEWELZ looks forward to create a strong retail presence at 500 locations through network of Company & Franchisee owned stores majorly at Tier 2 & 3 cities. Increased brand consciousness and a high inner drive for social recognition are driving the branded luxury segments growth by leaps and bounds in these cities.

Tier 1 cities happen to be the gateway to Tier 2 & 3 cities and keeping in line with same BJEWELZ has established its footprint at Mumbai & Ahmedabad through company owned & operated outlets at these locations. Presence at Jhansi & Gwalior has been attained through active franchisee participation. In coming months we shall be there at New Delhi, Pune, Surat, Vadodara, Rajkot, Mathura, Aligarh & Bikaner through franchisee partnerships at these locations.

Retail Jewellery is an indulgence for customers and it is built on strong brand values & the local face canvassing for same. The combined strengths of a brand & store management define the success for brand in long run.



Investment Details

Date Commenced Operations : 2015
Date Commenced Frachising / Distribution : 2015
Are you looking for Franchise?
Area Investment Franchise/Brand Fee Royalty/Commission
Store Wise Rs. 5 Cr. and above -NA- -NA-
Master / Multi Units
Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission
Country Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
Region Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
State Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
City Wise Rs. 10,000 - Rs. 50,000 -NA- -NA- -NA-
Are you looking for Trade Partners (Dealers, Distributors, MBOs, Retailers)?
Types of Channels Investment Margin Area Requirement
-- -- -- --
What areas are available for Unit franchise? : State Wise
Where are you looking for expansion?    
North West East South Center Union Territories
              Is there exclusive territorial rights
              given to a unit franchise?
              : Yes
              Are any performance guarantees
              given to unit franchisees?
              : Yes
              What is the anticipated percentage return on investment? : 10
              What is the likely pay back period of capital for a unit franchise? : 3 - 5 Year
              Are there other investment
              : NA

              Property Details

              What type of property is required for this franchise opportunity? : -NA-
              Floor area requirement : 500 - 2500 Sq.ft -
              Preferred location of unit franchised outlet:? : Sarafa Market, Malls, High Street


              Do you currently have detailed Operating Manuals for franchisees? : Yes
              Where is the franchisee training done? : Mumbai
              Is field assistance available for franchisees? : Yes
              Will someone from Head Office assist me when I open my franchise? : Yes
              What IT systems do you presently have that will be included in the franchise? : Yes

              Other Details

              Do you have a standard Franchise Agreement? : Yes
              How long is the franchise term for? : 5
              Is the term renewable? : Yes