ITC eyeing to open specialty stores

Last updated : April 12, 2011 13:01 IST
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ITC Ltd, a multi business conglomerate is planning to open 25 specialty stores across the country over the next 15 month. Of these, 15 stores will be franchised and rest of them will be company owned, confirms a company’s official.  

Besides this, the company is also looking at experimenting with new formats for its apparel retail chain ‘Wills Lifestyle’ and setting up high-end boutique stores at the five-star hotels to cater to higher-end consumers. Recently, the company has launched its specialty store in Chennai for selling menswear only.  

The company is also considering the idea of introducing new concepts such as designer labels within the new stores. Presently, 15 per cent of the company’s total sales comes from the designer range, for which it has tied ups with ten leading designers for exclusive range of clothes for its stores.  

At present, ITC Ltd has a total of 75 stores in 40 cities of India, out of which 15 stores are franchised.  

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