IFA Retrospect

PROGRAME AGENDA

DAY1 - TUESDAY 16 JULY


10:15 - 11:30 AM
Answering the critical question– To franchise or not to franchise
  • How can your Retail model be replicated?
  • Is the brand franchisable: A feasibility analysis.
  • Analysing your business strengths and scalability options.
  • How to combine product and service franchising?
  • Attaching importance of human attributes – risk-taking, leadership, motivation and an ability to resolve crises – to your retail brand.
  • How can we start building retail brand equity by leveraging on franchising?
12:00 - 1:30 PM
Transformation – from 'a business plan' to 'Franchise growth plan’
  • Preparing a blue print for franchise format determining the Franchise fee, product margins at sale to non-sale period, stock turnover, stock correction, EOSS road map, organisational structure and roll out.
  • Defining the organisation production/logistics capability (viz. number of retail touch points) including the average stock production time/production-to-delivery cycle.
  • Determining a win-win Franchise Business Model and its ROI.
  • Determining economic viability in terms of stock transfer and stock correction.
2:30 - 3:30 PM
Building the retail franchise brand
Financial Implications on Developing a Franchise System
  • Cost of development and anticipated return-on-investment for the company.
  • Organisational requirements – headquarters and field.
Building Operation Manuals and Training Programs
  • What they should contain.
  • How they can be used to manage change.
  • Risky issues you should consider when creating manual and training program content.
  • The use of web-based training and operating manuals in Franchise systems.
Managing Expansion Strategies; Understanding the When and How of Usage
  • Single unit Franchising.
  • Area development and multi-unit Franchising.
  • Area representative Franchising.
  • Master Franchising.
  • Putting together a quality Franchise agreement.
4:00 - 5:00 PM
Growing through area representation Models
  • Different types of area representation models & how they are typically executed.
  • Roles of standards of operation, compliance and earning claims in the process.
  • What are the initial opening fees and how the royalties are split?
  • What does the development agreement look like?
  • Who is responsible for site selection, collections, ongoing training and support?
5:00 - 6:00 PM
The landlord- franchisor- franchisee Relationship
  • Role of Franchisor & Franchisee in negotiating new leases or renegotiating existing ones.
  • Should the Franchisor sign the lease or the Franchisee?
  • Individual liabilities settlement at the time of store closing.

DAY2 - WEDNESDAY 17 JULY


10:15 - 12:00 PM
Creating and achieving a multi-unit Franchise network
  • How to build the multi-unit franchise business network.
  • How to increase the new store development pipeline with in the existing franchise
  • Building corporate structure at franchise level
12:30 - 2:00 PM
Executing corporate aspirations at the Franchisee level’
  • How to maximise your Franchisee 'relational' capital?
  • Benefits of an open channel of communication between the headquarters and field offices.
  • 'Franchisee talk' sessions for understanding concerns and reuniting them with organisational goals.
  • Role of Franchisees and Partners in the yearly growth plan for ongoing growth.
3:00 - 4:30 PM
Refranchising – converting company- Owned stores to franchise stores
  • Determining what assets or markets should be sold.
  • How to value the existing store for franchising?
  • Who should control the lease until it's time for renewal?
  • Is franchising a loss-making company-owned store a good idea?
  • Whose job is to create or train M&A for the success of the program?
5:00 - 6:00 PM
Working on increasing franchise Store sales
  • How to tailor corporate marketing to the buying behaviours of different demographic and ethnic age groups that they are sure to encounter?
  • How to get Franchisees to “Take Charge” of the impact on their location at the local level?
  • How to step up your marketing and customer service programs to drive the top line that can pass benefits to Franchisees?

Latest Opportunities

view all opportunities  

Glimpse of Past Event

view all photos