Chicking fast food chain starts operations in India

Last updated : March 07, 2012 12:29 IST
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Dubai-based Al Bayan Group is on an expansion spree for its fried chicken fast food chain ''Chicking'' in India targetting to have at least 100 outlets across the country by 2015. The group that currently operates 25 Chicking outlets in South India is now expanding the chain in Northern India.

"The first outlet (in North India) has been opened in Delhi. By 2015, we have a target of setting up a minimum of 100 outlets of the brand across India," Al Bayan Group Managing Director A K Mansoor told reporters here. Mansoor, who is of Indian origin, had started the Chicking chain in 2000 in Dubai and introduced the brand in India in the same year. "At present we operate 25 Chicking outlets in South India, out of which around one third are operated by franchisees," he said.

Commenting on the plans for northern region, Yogesh Lakhanpaul, Managing Director, KYM Foods & Beverages Pvt. Ltd, said: The company plans to expand its network through a franchise route in India with presence in Delhi-NCR, Ludhiana, Jalandhar and Amritsar in Punjab and Chandigarh, Jammu & Kashmir, Kanpur, Agra, Meerut and Lucknow in Uttar Pradesh, and Jaipur and Udaipur in Rajasthan. In the southern region, the brand is present in the ratio of 70:30 in retail and franchise respectively, and for the northern region, they plan to keep the ratio of 90:10 in favour of franchising. Adding further Lakhanpaul said: “The company will open nearly 50 outlets in Delhi-NCR. It is a big market for us to expand, and our target is to open at all strategic locations in Delhi.”

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